Summary: With more financial advisers active on social media than ever before, now is the time to learn how to craft better tweets. Engaging your target audience via Twitter is not all that straightforward, after all.
 I personally have benefitted so much from using Twitter. Not only in getting new clients, but I've made friends, I've hired people — marketing people, branding people, writers — and I have gotten much more exposed as an adviser than I ever would have if I wasn't using Twitter."Cathy Curtis, financial adviser, Curtis Financial Planning. |
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